The ‘Asian Beats Chart’will be first programme of its kind to be broadcast on mainstream television
Box TV, a joint venture between Channel 4 and Bauer Media, is testing the UK’s appetite for British Asian music with a new show, the ‘Asian Beats Chart’. It will TX mid-January across 4Music and Kiss TV.
The two-hour programme celebrates the very best in British Asian Music and beyond, featuring rising superstars such asSonnaRele,Raxstar, Arjun and K.E. It will be hosted by new presenting talent,MawaanRizwan and Amira Kai.
Simon Sadler, director of music at Box TV said, “At Box TV, we like to push the boundaries to create new and compelling programming formats. With the rise of stars such as Jay Sean, British Asian music is in demand and the ‘Asian Beats Chart’ is a reflection of this. We like to experiment with new formats and new genres of music; Kiss TV is renowned for championing diversity and 4Music has developed its own identity when to comes to new music after introducing the VIP Track in 2009. We’re proud to be able to produce shows like the’ Asian Beats Chart’ and it will be interesting to be part of the rise of British Asian music scene.”
Aadil Rasheed, former music industry guru and conceptual catalyst behind the show said, "The ‘Asian Beats Chart’ is important for the long term development of artists in this genre in the UK. It is great to be working with Box TV to deliver this ground-breaking show which will give Asian artists a real chance at reaching mainstream TV audiences in the UK. The vision shown by Box TV is rarely found at media level in the current climate so we value the opportunity.”
Terry Mardi, media entrepreneur and youth content creator said, "The Asian music scene has become more mainstream in recent years. Shows like the ‘Asian Beats Chart’ accelerate the unification of young audiences and demonstrate the true integration in modern Britain. I'm proud to be working with Box TV in bringing mass audiences together. I’m also proud that this evolution is being pioneered in the UK, demonstrating how diverse the UK truly has become.”
The Asian Beats Chart
Wednesday 18th January at 6pm
Kiss TV (Sky 361 Virgin 336)
4Music, the UK’s number 1 music TV channel, has seen its Share of the Freeview platform grow year-on-year by 20% (Jan-Oct 2011). It is free to air, and part of the Box TV music channel portfolio.
4Music believes music is all about entertainment, offering exclusive behind-the-scenes access to the biggest names in music, unmissable live performances, video exclusives, up to the minute music news and an eclectic mix of new and classic video content.
4Music also broadcasts the best of music entertainment shows and documentaries from the Channel 4 stable. The channel features both popular and up-and-coming bands and artists, daring to be different as long as it’s all in the name of great popular music.
During Q3 2011, an average of 11.1m TV viewers tuned into 4Music.
About Kiss TV
Kiss delivers an urban mix of hot videos and artist led countdowns with a unique blend of R&B and hip hop; featuring the hottest videos from big names like Rihanna, Justin, Beyonce and Kanye.
It can be found on Sky (channel 361) and Virgin (channel 336). It is also available internationally.
During Q3 2011, 4.9m viewers tuned into Kiss which attracted an average 2.7m viewers a month.
70% of Kiss’ Adult viewers were aged 16-34.
About Box TV
Box TV is a joint venture between Channel 4 and Bauer Media. It is a network of seven quality music channels including Kiss, 4Music, Kerrang!, The Box, Magic, Smash Hits and Q which cater for every music enthusiast to suit their mood and identity. The portfolio attracts an average 15.9m viewers a month (Jan-Oct 2011). Box TV has a majority share of the top 10 music channels, attracting 2.9m 16-34s and 7.3m individuals each week.
Box TV is dedicated and passionate about driving creative and innovative programming formats to ensure viewers get the best experience.