The Lebara Mobile UK Asian Music Awards (UK AMA) is proud to announce it’s first ever University tour, Supported by SimplyBhangra.com! After a star-studded show at the Roundhouse in March, the Lebara Mobile UK AMA begin the start of a new campaign with a tour which conquers over 10 major UK cities next month.

Confirmed acts to perform on the tour include Mumzy Stranger, Junai Kaden, Foji, AG Dolla, 3Mix, Raxstar, Arjun and Tasha Tah.

The tour comes 6 months after an action-packed show in March, which saw performances from the likes of Outlandish, Sukshinder Shinda, Apache Indian, Preeya Kalidas, RDB, Jernade Miah and Rumer as well as star guests such as Jay Sean, who picked up 2 awards, Alesha Dixon, The Wanted, Skepta and Tim Westwood.

The Lebara Mobile UK AMA 2011 Freshers Tour signals the first part of a series of activities leading up to next year’s event, details of which will be announced on the last date of the tour on October 27^th, the Press Launch for next year’s awards show.

Ratheesan Yoganathan, CEO of Lebara Mobile:

“Lebara Mobile are delighted to continue our partnership as headline sponsors of the UK Asian Music Awards. The Lebara Mobile UK AMA 2011 Freshers Tour is an exciting addition to a growing number of UK AMA events and is a fantastic way to prepare for the launch of the 2012 show. With Lebara having recently celebrated our 10^th year anniversary and the UK AMAs celebrating their 10^th year in 2012, we are especially looking forward to a spectacular anniversary display of the best in the Asian music industry.”

Commenting on the tour, Abs Shaid, CEO & founder of the Lebara Mobile UK Asian Music Awards says:

“Next year we celebrate 10 years of the UK Asian Music Awards. We are well under way with preparations for what will be a landmark event and the Lebara Mobile UK AMA Freshers Tour is a prelude to the activities which will take place over the next 6 months. We’re very excited about the tour, which reaches several major cities and universities throughout October. Most importantly, this tour champions a whole host of new, unsigned, talented artists, the next generation of British Asian music stars and hopefully future UK AMA award winners.”

Lebara Mobile UK AMA Best Urban Act winner Mumzy Stranger says:

“The UK AMAs is the biggest event for the British Asian music scene and has been a great success over the years, providing a key platform for British Asian artists. I’ve had the privilege of performing at the main show three times now and this year winning the Best Urban Act award was one of the highlights of my year. Now I’m looking forward to headlining the Lebara Mobile UK AMA Freshers Tour alongside Junai Kaden, an artist who I’ve taken under my wing and developed this year and whose first album “From Me To You” is released on 3^rd October.”

For a full list of artists and details about the tour and dates visit

www.ukamatour2011.com

www.facebook.com/ukamafresherstour2011

www.twitter.com/ukamatour2011

The Lebara Mobile UK Asian Music Awards 2011 Freshers Tour

10^th Oct – Glasgow

11^th Oct – Leicester

12^th Oct -  Cardiff

14^th Oct – Newcastle

17^th Oct - West London – Royal Holloway

18^th Oct – Cambridge

20^th Oct -  Bristol

24^th Oct – Manchester

25^th Oct – Leeds

26^th Oct – Birmingham

27^th Oct – Central London