Producing massive super hits for his artists for the last decade Rishi Rich has decided to branch out and accept some of the many offers and invitations he has had in last 5 years from American labels and production houses.

One of the reasons why this bridge was not crossed earlier was his sheer commitment to his company, artists and music industry within the Desi scene.

Responsible for the success of the likes of Jay Sean, Mumzy Stranger and other world class ethnic acts he will now also nurture the likes of Ashanti, Danity Kane, Jamie Foxx, Keri Hilson,Nelly Furtado, Shakira and of course Timbaland.

Mike "Daddy" Evans of Timbaland Productions states

"I've had the pleasure to know the very talented Rishi Rich for a few years now and am honoured to now welcome him officially to the Sunset Entertainment Group family. We are happy to have Rishi and his songwriter Veronica and are very excited for the future."

Waleed Jahangir of Mumbai Rouge and Rishi Rich Productions