Eros International announced its collaboration with the retail giant, Wal-Mart, to sell Bollywood content through Wal-Mart’s distribution network in Canada.   

Eros DVDs will be available in 27 Wal-Mart stores in Canada to start with. The distribution will subsequently be extended to the entire Canadian Wal-Mart network.  

AIM, London Stock Exchange listed Eros is one of the leading players in the Indian media and entertainment sector.  Over time, Eros will make available through Wal-Mart a large number of titles from its catalogue of over 1300 titles as well as its 30-40 new releases every year. The Eros-Wal-Mart tie-up will give Bollywood an extensive reach to both Asian and Non-Asian market sectors in Canada.  

Ken Naz, President – USA, Eros International, commented:

“Bollywood as an entertainment category is growing rapidly internationally. Canada is a very important market for us for cinema as well as DVD distribution. We are very excited to be working with Wal-Mart in Canada as it will enable widespread availability of quality DVDs at affordable prices to consumers.” 

About Wal-Mart

Wal-Mart has become the world's number one retailer. Diversification into grocery (Wal-Mart Supercenters and Neighborhood Markets), international operations and membership warehouse clubs (SAM'S CLUBS), has created greater opportunities for growth. As of December 31, 2007, the Company had 979 Wal-Mart discount stores, 2,435 Supercenters, 586 Sam’s Clubs and 128 Neighborhood Markets in the United States, for a total of 4,128 units. Internationally, the Company operated units in Argentina (21), Brazil (313), Canada (298), China (Wal-Mart 101; Trust-Mart 102), Costa Rica (149), Guatemala (145), Honduras (47), Japan (394), Mexico (1020), Nicaragua (45), Puerto Rico (54), El Salvador (70) and the United Kingdom (352). 
 
 

About Eros International plc 

Eros International plc is an established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes and exploits films across formats globally via cinemas, home entertainment, television formats and new media.

Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business. 

Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros. 

Eros successfully completes its 30th year in the business with the Vision of consolidating the fragmented industry, the Strategy of operating a vertically integrated business model.