The masters of sound, Panjabi Hit Squad continue to make waves across the world as they sign to Universal Music India. Their current album “World Famous” has received critical acclaim in the UK and attracted the attention of the Indian powerhouse.
“This is brilliant news for Panjabi Hit Squad and Urban Asian Music” says Dee from PHS. "Years of working hard with some of the biggest vocalists in the world have really paid off for us. We are proud to be signed to one of the most successful record labels in India"
The award winning duo have worked with the likes of Raghav, Krishna (Maula Mere from the film Chak De India), Richa Sharma (Sajada from My Name Is Khan), Saini Surinder, Jaspinder Narula, Female rapper Scandalous and Quwaali royalty Rahat Fateh Ali Khan.
The album’s lead single “Dil Mera” featuring Rahat Fateh Ali Khan has had phenomenal success in the UK, reaching Number 1 on the Official Asian Download Charts and topping over 1.5 Million YouTube Views. The duo are also preparing the release of their forthcoming track “Electo Mahiya” featuring Javed Bashir , set for release on 28th June 2013.
Devraj Sanyal - Managing Director of Universal Music India explaines "We are extremely proud to be associated with Panjabi Hit Squad. We at Universal Music India will extend all the possible marketing, promotion and distribution support to ensure that their album becomes a`classic’ and will withstand the test of time”.
2013 began on a high, with PHS winning the coveted UK Asian Music Award for “Best Club DJ” as well as their weekly Saturday night show on BBC Asian Network receiving record listening figures. In addition to this their inflight radio show which is carried by Emirates Airlines has become a staple for the carrier and won rave reviews.
The new deal with Universal India shows their intent to continue to break barriers and ensure that their unique blend of musical styles is heard by a wide and varied audience.