EROS’ FIRST INDI-POP ALBUM
‘BEYOND BOUNDARIES…APNA BANA LE’
An album by Aadesh Srivastava
Eros Music, a division of Eros International, the London AIM listed leading integrated company within the Indian media & entertainment sector released its first non-film album, music composer-singer Aadesh Srivastava’s Beyond Boundaries…Apna Bana Le. Eros marks its foray into the world of pop with Aadesh’s second non-film album after a gap of ten years.
With several Bollywood hits to his credit, the prolific music composer takes this tradition of touching people’s heart with his music a little further with his solo album. Aptly titled, ‘Beyond Boundaries… Apna Bana Le…’ for the maker feels music does transcend borders and nationalities. What makes the album unique is the versatile musician has not only composed the songs in the album but has also sung them all by himself with a variation in his voice in each song. India’s leading lyricist, Sameer, has written the lyrics of the eclectic mix of tracks with internationally acclaimed Remo lending able support with his trademark music – a fusion of different cultures and styles. The hugely acclaimed DJ Suketu has arranged the music for Beyond Boundaries.
With Aadesh’s Beyond Boundaries, Eros Music adds to its repertoire in the endeavor to present hit music after its previous successes of Omkara, Cheeni Kum, Namastey London etc. Eros established its own music label with Vishal Bharadwaj’s Omkara, a powerful Indian adaptation of Shakespeare’s Othello and also its India distribution arm to complement its extensive international distribution network, stamping its position as a global content producer-owner-distributor.
He claims to have not composed a single unoriginal tune in his entire career. He has an amazing number of films to his credit that star the Bollywood superstar Amitabh Bachchan. Music composer Aadesh Srivastava, an expert who can play a variety of musical instruments is on the roll. With several hit numbers to his credit including ‘Sona Sona…’ from ‘Major Saab’, ‘Shava Shava’ from the blockbuster ‘Kabhi Kushi Kabhie Gham’, ‘Gum Shuda’ from the Shah Rukh Khan– Rani Mukherji starrer ‘Chalte Chalte’, his music has always touched the hearts of the people.
Aadesh has made exciting inroads overseas as well with his hit ‘Hollywood meets Bollywood’ with Wycliff Jean and Cornelius (of Black Eyed Peas fame), which has hit UK Top 20. He has also arranged 4 tracks (strings and rhythm) for international legends Shakira, Norah Jones & Akon respectively for their albums.
With Beyond Boundaries, Aadesh is back in top form after a hiatus of almost 10 years since his last album.
ABOUT THE ALBUM
The melodies of ‘Beyond Boundaries…’ are carefree and joyful and ranges from the very energetic Punjabi number, ‘Chak De Chak De…’ to a raag-based Sufiyana song, ‘Ishq Sufiyana Ishq Sufiyana…’ to the hip-hop, ‘One For The Road…’ amongst others, which is sure to keep the audience grooving and asking for more. . And not to miss, the patriotic number, ‘Namaste Salaam Hindustani Mera Naam’. The ‘Ghagro Ghumme Se Ghumme Se Chhori Ko’, is a vibrant number that truly brings with it the flavour of Rajasthan. It is highly foot tapping and would be lapped by people from all over. The music master weaves his magic all over with a high-pitched powerful song in, ‘Ali Dum Ali Dum...’ Both raga based melodies and sprinted youthful and peppy numbers come easy to this composer, which is well reflected in this album.
And what else makes this album different from the others? Well… the versatile musician has not only composed the songs in the album but has also sung them all by himself. So, what’s new, you may ask? Well… the catch is -- Aadesh has sung every song in, ‘Beyond Boundaries…’ with a variation in his voice. Yes, every number has been sung in a different voice. Be it the high-pitched ‘Om Shanti Om…’ or the soulful number, ‘Oindhi Jad Oindhi Nayyo Jondi…’ or the classical ‘Kunj Gali Mein Bheti Radha…’ And when Aadesh is in charge of the compositions, one does expect some trademark melodies. Last, but not the least Aadesh leads to the dance floor with his hip hop number ‘Do You Know That’ sung along with his two young sons aged nine and eleven.
Once a while, comes an album, which breaks all barriers and proves to be a turning point in Indian music. Aadesh’s ‘Beyond Boundaries…’ is sure to tread the path of glory. So for all those people out there who thought Aadesh could do wonders only at making music check his vocal chords too.
Add ‘Beyond Boundaries…’ to your music collection. The album promises a fun-filled ride!
Produced by Jagran Events & Music, Veecon Music and Film Production Pvt. Ltd., ‘Beyond Boundaries…’ has chartbusting music, sure to melt the hearts when the audio flirts with the frequencies. This is the reason why ‘Beyond Boundaries…’ is a reason to celebrate since as many as nine tracks promise to make it the album one joyful delight.
The people behind this effort are ace lyricist Sameer, pop singer Remo Fernandes and DJ Suketu. While Remo is directing the videos Suketu is the music arranger.
LYRICS -- SAMEER
When Sameer writes, people listen. One of India’s most renowned lyricists, Sameer, has written the lyrics of all the infectious nine tracks of the album, ‘Beyond Boundaries’. Bollywood’s reigning lyricist, who has to his credit several hit films is popular for his ability to adjust the lyrics to any given tune.
DIRECTION – REMO FERNANDES
The internationally acclaimed pop singer with the country’s highest honour bestowed upon him – the Padmashree, Remo needs no introduction. His musical work is a fusion of many different cultures and styles he’s been exposed to as a child and in his later travels around the world.
MUSIC ARRANGER – DJ SUKETU
A master at the mixing tables, Suketu has a lot of famous mixes to his name. Music arrangement comes naturally to him. For ‘Beyond Boundaries…’ he has gone all out and has created high-pitched, foot-tapping numbers for three tracks in the album.